Next-Gen car experiences with the Mercedes CLA
Jun 30, 2025
Unlock the future of digital luxury with Nico Hempe, UX Technology Lead at Mercedes-Benz, as he reveals how Unity’s real-time 3D technology is leveling up the HMI of the latest MBUX Superscreen in the new Mercedes CLA.
In this video you’ll see:
- How Unity powers the new Mercedes-Benz Operating System (MB.OS) and Mercedes-Benz User Experience (MBUX) system.
- How Mercedes optimized performance capabilities, including Unity’s rapid initialization in just 3 seconds.
- A first-look at Unity and Mercedes-Benz’s continued partnership
Watch the video to see how Mercedes-Benz is pushing the boundaries of car infotainment systems.
“The CLA with Unity-powered MBUX represents the first waypoint on the journey between Mercedes-Benz and Unity towards the evolution of our digital experience where we are shaping the future of automotive technology and digital luxury together.”
Nico Hempe - Mercedes-Benz
UX Technology LeadThis presentation was recorded at the Unity U/Day Munich - Automotive.
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