Building Don Julio's Apple Vision Pro experience
Jul 23, 2024
Devin Nagy, Global Head of Digital for the Tequila category at Diageo and James Roosevelt, Director of Technology at Trigger XR share the journey behind creating Tequila Don Julio’s immersive customer experience for Apple Vision Pro. Discover:
- How the Apple Vision Pro experience was created
- The importance of XR technologies to Diageo’s business strategy
- Best practices for implementing immersive technology
- Demo of Tequila Don Julio’s Apple Vision Pro experience
“Bringing this experience to Apple Vision Pro allows people to see our brand in a new way. They experience the care and craftsmanship behind the brand and learn what goes into making tequila. It gives consumers a better understanding of the product.”
Devin Nagy - Tequila category at Diageo
Global Head of DigitalWatch the webinar
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