BMW Group’s digital evolution: Mastering assets with Unity's Asset Manager
Jun 30, 2025
Markus Herbig, XR IT Specialist at BMW Group, shares an inside look at how BMW Group developed 3D Mine, an innovative 3D asset management platform powered by Unity Asset Manager.
Watch this video to learn:
- How BMW Group eliminated departmental silos and unlocked access to their assets
- Why they chose Unity Asset Manager as the backbone of their 3D Mine platform
- Early results and BMW Group’s plan for rolling out 3D Mine to their design and marketing teams
By leveraging Unity Asset Manager, BMW Group was able to address key challenges and redefine how 3D data is managed across departments.
This presentation was recorded at the Unity U/Day Munich - Automotive.
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