BMW’s AR ride concept: An immersive in-car experience
Tobias Bauernfeind, Senior Augmented Reality Software Engineer at BMW Research, discusses the future of in-car experiences through augmented reality. Discover:
- The world’s first fully immersive AR experience in a moving vehicle.
- Ways AR improves driver safety by delivering real-time navigation and driving assistance directly into the driver’s view.
- BMW’s collaboration with AR glasses manufacturer XReal and the role of Unity in developing precise AR tracking technology.
- The future of immersive, 3D entertainment for passengers using AR technology.
This presentation was recorded at Unite: Industry Executive Summit, September 2024.
