Mercedes-Benz and the delight of in-vehicle experiences powered by Unity

Learn how Mercedes-Benz is reinventing the in-car digital experience with immersive 3D interfaces, intelligent assistants, and “moving living room” moments powered by Unity. James Liu, Head of MBOS Infotainment Platform Experience, shares how his teams are turning concept-car visions into production-ready software-defined vehicles.

Discover how Mercedes-Benz and Unity are working together to build an end-to-end, chip-to-cloud pipeline that powers dynamic hyperscreens, safety-critical navigation, and emotionally resonant experiences across the entire cabin.

Watch the full video to learn how:

- Mercedes brought its Unity-powered concepts - from the Vision EQXX show car to the new CLA and GLC - into production with a scalable MBOS software platform.

- Multi-display cockpits (instrument cluster, central display, passenger and rear screens) run shared 3D content while meeting strict performance and safety requirements.

- Immersive “moving living room” modes use real-time 3D, ambient lighting, climate control, and soundscapes to create cozy, home-like experiences when the vehicle is parked.

- MBUX Surround Navigation fuses HD maps, perception data, and real-time 3D rendering in Unity to improve driver orientation and build trust in assisted and autonomous features.

- Mercedes is integrating multiple AI agents and the anthropomorphized “Little Benz” avatar to make in-car conversation, discovery, and control feel more natural and human.

This session was recorded at the Unite Industry Summit in Barcelona, November, 2025.